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"Consumer"
research Vol. 4, No. 1 (2026) • pp. 34-46

Food allergy knowledge, attitudes, and practices among employees of food and beverage establishments: Evidence from Şanlıurfa

Fatma Beşaltı Ede, Serkan Yiğit

This study aims to examine the knowledge, attitudes, and behavioral levels of personnel working in food and beverage establishments in Şanlıurfa province regarding food allergies. Food allergies are among the important issues in the food and beverage sector in terms of consumer health, food safety, and service quality. The prevalence of eating and drinking out, especially in tourist destinations, makes the awareness and preparedness level of employees in this area even more crucial. A quantitative research method was adopted in the study, and data were collected between September 15 and September 30, 2024, using a face-to-face survey technique. A total of 409 questionnaires were obtained; after removing incomplete and erroneous forms, analyses were performed on 352 valid questionnaires. The research findings revealed that participants' knowledge and attitudes regarding food allergies were at a moderate level, and they exhibited a moderate level of risk in terms of behavior. The results indicate that personnel working in food and beverage establishments are not adequately prepared regarding food allergies and that more systematic training practices are needed in this area. The study makes significant contributions to improving safe service delivery in food and beverage establishments, increasing employee awareness, and strengthening food safety practices at the destination level.

DOI: 10.5281/zenodo.21312101
Research Papers Vol. 3, No. 2 (2026) • pp. 87-99

Haute Cuisine, Cultural Capital, and Tourist Destination Image: A Qualitative Study from Türkiye

Osman Özer

This study approaches haute cuisine and fine dining not only as an area of gastronomic development but also as a strategic tool for the image building, international positioning, and competitive differentiation of tourist destinations. The primary objective of the research is to examine the role of the fine dining ecosystem in Turkey on destination image from a multi-stakeholder perspective and to reveal its contributions to the destination marketing and management literature. The research was designed within the qualitative research paradigm using a phenomenological approach; data were collected through semi-structured in-depth interviews. A total of 19 participants, selected through purposive sampling, consisted of Michelin-starred chefs, fine dining restaurant owners, young generation chefs, gastronomy academics, gastronomy writers, consumers who regularly experience fine dining, and international gastrotourists. The data obtained were analyzed using thematic analysis. The research findings show that fine dining experiences enhance the perceived prestige, cultural sophistication, and experiential value of destinations. Fine dining stands out as a symbolic tool that highlights the dimensions of exclusivity and quality in destination image, especially for tourist segments with high spending potential. It was determined that international guides such as the Michelin Guide play an important role in increasing the global visibility of Turkey's fine dining scene; however, this visibility has not yet been transformed into a comprehensive and sustainable strategy in the context of destination marketing and management. In conclusion, the study reveals that fine dining is not only a gastronomic value for Turkey but also a strategic asset in terms of destination image and international competitiveness; it offers important theoretical and practical insights in the context of destination management, gastronomic diplomacy, and brand positioning.

DOI: 10.5281/zenodo.18118050
Research Papers Vol. 3, No. 1 (2025) • pp. 25-37

Determining the obstacles and attitudes of Generation Z consumers towards organic labeled food

Berkan Şenberber, Gülşah Çağlak, Bahar Karaören, Sena Keşoğlu, Lokman Dinç

Increasing health concerns and environmental worries on a global scale have rapidly increased consumer interest in organic foods, leading to significant growth in organic food production and retail. The Z generation, in particular, differs from other generations in terms of the values, social norms, and lifestyles that shape their consumption habits. The aim of this study is to reveal Generation Z consumers' attitudes, perceptions, and barriers regarding organic-labeled foods. A qualitative research approach was adopted in the study, and data was collected from 16 participants studying gastronomy using a semi-structured interview technique. The data obtained were analyzed using descriptive analysis methods, and seven main themes were identified through a manual coding process: natural environment, healthy and nutritious, limitations, unhealthy and harmful, level of knowledge, taste perception, and desired organic foods. The findings show that Generation Z has positive attitudes towards organic food, but these attitudes are difficult to translate into behavior due to factors such as high prices, limited access, and time constraints. The study interprets the findings within the framework of the Theory of Planned Behavior (Ajzen, 1991). According to this theory, positive attitudes and social norms increase young people's intention to consume organic food, but when perceived behavioral control is weak, an intention-behavior gap emerges. The results indicate that the organic food sector needs to strengthen its emphasis on health and naturalness in its marketing strategies targeting young consumers, increase social media and influencer collaborations, and develop solutions to reduce access and pricing barriers. The research contributes to the literature theoretically and provides practical recommendations to practitioners.

DOI: 10.5281/zenodo.17159981
Research Papers Vol. 2, No. 2 (2024) • pp. 81-87

The role of brand trust in purchase intention: The case of a chain food and beverage business

Kamil Pekaydın

This study examines the role of brand trust in influencing consumers' preferences for chain food and beverage establishments through the lens of the Theory of Planned Behavior (TPB). The TPB framework includes three main components: attitudes, subjective norms and perceived behavioral control. Using a sample of 399 respondents, the study employs a survey methodology to measure these components as well as brand trust. The results show that attitudes, subjective norms and perceived behavioral control significantly influence purchase intention towards chain food and beverage establishments. Furthermore, brand trust was found to moderate the relationship between perceived behavioral control and purchase intention and strengthen this link. However, brand trust did not significantly moderate the relationships between attitudes, subjective norms and purchase intention. These findings suggest that although brand trust is crucial in enhancing perceived behavioral control, its influence on attitudes and subjective norms may be less pronounced. The study contributes to the existing literature by highlighting the importance of brand trust in consumer decision-making processes and offers practical implications for marketing strategies in the food and beverage industry. Future research should explore the long-term effects of brand trust and consider different demographic and cultural contexts to further generalize the findings.

DOI: 10.5281/zenodo.14603260
Theoretical paper Vol. 1, No. 1 (2023) • pp. 15-23

Navigating tourist preferences: The role of cognitive shortcuts in destination choice

Yusuf Karakuş

Theoretical research explores the intricate process of tourist destination selection, focusing on cognitive psychology and cognitive shortcuts. These cognitive shortcuts, which simplify decision-making, are studied in the context of visitor choices. Drawing from cognitive psychology, consumer behavior, and tourism studies, the study comprehensively examines cognitive heuristics, how they relate to perception, motivation, trust, and preferences. Influential factors include destination image, marketing, risk perception, and culture. The study not only enhances understanding but also offers practical insights for Destination Management Organizations. Strategies include shaping destination image, addressing travel risks, and reducing choice overload. In essence, this research illuminates the cognitive shortcuts shaping tourist preferences and provides guidance for adapting to the evolving travel landscape.

DOI: 10.5281/zenodo.10053678